An Binh Financial institution (ABBANK), a Vietnamese joint inventory business financial institution, has partnered with digital banking software program supplier Backbase to rework its prospects’ banking experiences.
Supported by ABBANK’s native associate CMC Expertise and Answer, Backbase will ship the complete suite of its Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Help and Digital Interact.
The platform will allow omni-channel banking, improve ease in buyer acquisition, retention, cross-sell, hyper-personalisation, and enhance buyer servicing.
ABBANK had set a five-year digital transformation technique in 2021 with the intention to ship a brand new stage of buyer expertise by means of digital channels and strengthen its services.
The financial institution has additionally partnered with McKinsey Vietnam to design a technological structure and long-term implementation plan.
![Le Thi Bich Phuong](https://c9k9c9v3.stackpathcdn.com/wp-content/uploads/2023/04/Le-Thi-Bich-Phuong-1-150x150.jpg?x90673)
Le Thi Bich Phuong
Le Thi Bich Phuong, CEO of ABBANK mentioned,
“With the plan to launch omnichannel banking, ABBANK’s prospects will expertise monetary providers in a seamless, synchronous and clear method throughout all touchpoints.
In the meantime, ABBANK may even have the ability to strengthen its functionality in buyer’s knowledge administration, operation effectivity resulted in enchancment in aggressive benefit for ABBANK available in the market.”
Riddhi Dutta, Regional Vice President for Asia at Backbase mentioned,
![Riddhi Dutta, Regional Director for ASEAN and South Asia, Backbase](https://c9k9c9v3.stackpathcdn.com/wp-content/uploads/2021/06/Riddhi-Dutta-Regional-Director-for-ASEAN-and-South-Asia-Backbase-150x150.jpg?x90673)
Riddhi Dutta
“ABBANK has taken the elemental step to architect omnichannel banking across the wants of their prospects by leveraging on the Backbase Engagement Platform to unify knowledge and journeys throughout completely different traces of enterprise, channels and banking merchandise.”